A selection of general topics for those working in the business events industry in Australia and abroad
10/13/2011 2:34:15 PM
hoohaa
Posts: 7
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if the eeaa actually did their job and taught people how to exhibit you wouldn't need to have these sexist promo girls
Instead the eeaa is set up to help the members only- not exhibitors or the industry as a whole
Look through the eeaa website you will not find a single help file on how to exhibit
edited by hoohaa on 10/13/2011
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10/15/2010 3:47:53 PM
Sydneygirl
Posts: 12
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What do you all think of this? 21 photos of pretty girls who probably don't know anything about cars? Does it really matter?
http://smh.drive.com.au/photogallery/sydney-motor-show/girls-of-the-sydney-motor-show-2010/20101015-16n3q.html
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9/16/2010 10:43:48 AM
Sonya Petkovska
Posts: 7
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Hard to beleive you are shy Toruk Makto!!! You certainly aren't here....
I recall the shirtless man at Sydney on Sale many years ago now. And Brad he was very cute. I'm not a big fan of it all as I think that its very impersonal. People as far as I'm concerned want to talk to someone who has product knowledge BUT you should have seen all the women and men (buyers and exhibitors) lining up to have a photo taken with him in bed!!! Thankfully he said nothing...booth was very busy so maybe SEX really does SELL!!!
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9/2/2010 11:38:27 AM
bfoster
Administrator
Posts: 62
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I believe at an AIME exhibition or perhaps even Sydney on Sale a few years back there was quite a handsome shirtless guy in a bed, maybe promoting a new bed of a hotel chain or something. I'm not sure how much interest he created.
I think the Microsoft GM was spot on in this instance.
What amazes me is how those who organised the Microsoft event on the Gold Coast were surprised at the meter maids' attire when they turned up and that it was too late to change them into anything else. I'm sure there's a surf shop or two just across the road from the convention centre. A couple of sarongs or similar probably would've been money well spent!
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9/2/2010 10:04:15 AM
p&p
Posts: 1
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I completely disagree. I am a female representing the technology sector, i am a professional with over 20 years experience, females are a minority in this sector. I also am a professional events manager. I understood our job was to 'speak to the audience' Know your target market. In the Technology industry there is a severe shortage of women. Microsoft should rightly be ashamed of their actions, and the events industry for not knowing their target market. Tracey Fellows is the Australian GM for Microsoft, no wonder she's offended, she is an advocate for encouraging women into the sector.
So, how will professional women ever be taken seriously at an exhibition when there is a less than half-dressed meter maid standing at the exhibition stand with professional women, do the men look at both of them the same or different?
If my comments above don't matter or you disagree, then i look forward to seeing scantily clad men parading at AIME and RSVP in the future, as men are the minority in the events industry, same same.
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9/1/2010 4:38:29 PM
suepearce
Posts: 1
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There is absolutely nothing wrong with this type of promotion. The participants are either models or staff who are paid to attend, and who have the choice whether or not to do so. I am 100% sure that if they thought it sexist they wouldn't do it - after all they are adults! It is great for the industry that some companies have the initiative and artistic skills to combine this type of drawcard with the showcasing of their products - surely the only people who complain would be their opposition. Beaurocracy is for beaurocrats and Exhibitions are to exhibitionists - bring on the next one!
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9/1/2010 11:16:13 AM
bfoster
Administrator
Posts: 62
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First it was an exhibitor at the CeBIT event who was criticised for using women in nurses uniforms on their stand, and more recently it was Microsoft at its TechEd conference on the Gold Coast that was lambasted for using Meter Maids in a promotion. What are your thoughts on these kinds of promotions? Do they still have a place in the world of events?
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