A selection of general topics for those working in the business events industry in Australia and abroad
4/6/2010 5:16:52 PM
lp
Posts: 3
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There are PCOs that also put out e-newsletters with case studies, who's new, an update on what the company has been doing, maybe a new venue they've discovered etc. I wonder if our clients feel bombarded by these? Hope not. I guess it depends how often they're sent.
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3/31/2010 8:16:18 PM
Michelle Sommers
Posts: 2
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Hi, I'm new to this blog and hope to find some interesting topics for discussion. This current topic about being bombarded with e-newsletters caught my eye. I'm not sure who the TOOL is and I don't want to be SOLD anything. bfoster, I received your newsletter today and I must say congratulations are in order. Interesting stories and the fact you can 'click for more' is great if you choose to read more. I must say I do receive the SPICE newsletter but I don't find it very relevent to the conference & events industry so not really sure who it actually targets. Can't say I've ever seen a newsletter from CIM. I have received the odd newsletter from CEI out of Asia and have found that quite informative - a quick read with plenty of opportunity to click through. I also subscribe to WOTnews (put out by the wotif people) and abide by their filter process which means I get to choose what I want to read and they send me the relevent info. I get to filter out the garbage. I think the TOOL was referring to this in a very long-winded way. My staff and I are hungry for more information and more regularly and I wouldn't mind seeing the odd press release or two from you (provided you include your 'take' on them otherwise they become as boring for us to read as they are for you to receive). I am not privy to press releases by any other means - we rely on your newsletter and magazine to keep us in the loop and up to date. Personally, I'd like to receive your newsletter more often! Just on another note - I love Matt Crouch's page in your magazine. I think I almost have every article he's written. When is he going to write a book for us? Look forward to receiving your next newsletter or magazine; which ever comes first.
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3/31/2010 1:03:20 PM
PCO
Posts: 8
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bfoster wrote:
I have been asked to present a session at the MEA conference in Melbourne in April on traditional v online media. Much of what I talk about are along the lines of some of the points that you raise, and have lead to our reasons for doing what we do now online and in hard copy. Following this I may post what I say at the conference right here. Regards!
As yours is one of the newsletters I do read, I am interested in reading an outline of your presentation at MEA so please do post it here afterwards. (I will be missing the conference this year.)
Thank goodness most people now follow the Unsubscribe Link guidelines, though I do recieve a couple without any such thing.
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3/31/2010 9:22:07 AM
bfoster
Administrator
Posts: 62
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Great topic for discussion SYDPCO! Unlike FREE Event Organisers Tool Box appears to be, I am no expert in online e-newsletters, marketing, etc. However, I know that I too am inundated with e-newsletters on a daily basis. This is fine because I believe that as an editor it is my job to sift through what I receive and present them to our readers - industry members - if I believe they will be of relevance. We do this through our magazines and through our e-newsletter. We just adopted a new e-newsletter system, and hence the slight change of tack with the latest one where we did say it was a "press release free zone". This, however, won't always be the case because obviously we receive important stories that are sent to us in press release form. Having said that, like all business operators, we work in a competitive environment, and therefore aim to differentiate ourselves from our competitors. As you say, with the number of e-newsletters and press releases that we receive and that you probably also receive, we do not wish to repeat stories. Where we can we offer something fresh that you maybe haven't seen before we do so.
I have been asked to present a session at the MEA conference in Melbourne in April on traditional v online media. Much of what I talk about are along the lines of some of the points that you raise, and have lead to our reasons for doing what we do now online and in hard copy. Following this I may post what I say at the conference right here. Regards!
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3/30/2010 8:25:47 PM
SYDPCO
Posts: 6
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How many irrelevant industry e-newsletters must we endure? Has anyone out there found a decent e-newsletter from anyone that is doing it right and jam-packing it with relevant newsy information (ie. NEWS-letter with the emphasis being on NEWS)? Brad, I received your e-newsletter recently which included a couple of stories I hadn't seen anywhere else - good stuff! I wanted to read more of the first story. And what do you mean 'press release free zone' as noted on the top of your newsletter? Does this mean we will never see any updates that you get via press releases in your e-newsletter that our industry colleagues prepare and send you?
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